Refers to testing a product or service against a reference point to quantify how much better or worse it is compared to other products.
Benchmarking is the standard way of comparing one product to another. With technology in particular, benchmarking against competing products is often the only way to get an objective measure of quality. This is because many technology products increase rapidly in measures such as speed and storage size when compared to the previous version from the same company, making comparisons between the versions virtually useless.
